Arachika Kapoor
Arachika Kapoor
Why are businesses branding around CSR initiatives
April 17, 2018
While some argue that Corporate Social Responsibilities (CSR) should not be intertwined with public relations, sharing such initiatives with customers can improve brand image as well as add more people on the bandwagon to contribute to the cause.
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L’appel spirituel de Jammu
April 11, 2018
Jammu, l’épicentre des activités socio-économiques de l’État du Jammu-et-Cachemire (au nord de l’Inde), est aussi un haut lieu de pèlerinage hindou. Alors que nous atterrissons à Jammu après une heure et demi de vol depuis New Delhi, la première chose qui s’of...
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A peek into the business of comic culture in India
March 28, 2018
Amidst other ways to reach out, comic books/ e-books and comic strips are an attractive option for advertisers. Despite the fairly low circulation and readership of comic books in India, more advertisers are hopping on to the bandwagon. However, for the Indian comic publishers an...
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The Terracotta Army in China
March 26, 2018
Xi’an in northwest China has been a centre for emperors, poets, and warriors. Though those illustrious times may have ended, archaeological find of the Terracotta Army guarding Emperor Qin Shi Huang's tomb, still survives alongside the modern city.
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Skincare regime to survive the Indian summer
March 23, 2018
Spring is here, and sweltering heat and itchy rash days are not far away. If you are still circling around the same skincare regime you have been following during the winters; you are doing it wrong.
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A mobile app for lost items at Indian airports
March 21, 2018
The Central Industrial Security Force (CISF) recently launched a mobile application named ‘Lost and Found’, to enable travellers register complaints to recover lost or forgotten items at various Indian airports.
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WTO meet: India’s attempt to break the deadlock
March 20, 2018
A two-day mini-ministerial World Trade Organisation (WTO) meeting hosted by India from March 19-20 aims to address significant challenges faced by WTO member-nations. India might initiate discussions on liberalisation of service trade, concerns over protectionism and agricultural...
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Food scavengers in India: Individuals, restaurants to the rescue
March 17, 2018
While many in India are ignorant about inclusion and rehabilitation of the poor and hungry, there are cafes, restaurants and individuals pan India, who are recognising the need to provide necessities for the population.
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Enhancing music experience on social media
March 15, 2018
Social media has completely changed the way people interact with each other. And, with music becoming an important part of conversations on these platforms, networking sites are tying up with bands and musicians to enhance music experience on social media.
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