Logo design : from conception to realisation

Digital News

June 7, 2016

/ By / Paris

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A logo gives the first impression of a company. Is it attractive? Complicated? Too simple? Not readable? Related to your business? …There are numerous questions you ask before finalising one. Yet, a good logo is the one that reminds you of the company.

We wanted to share with you the thought behind our logo ASIACOM.

Asiacom promotes the relation between art and technology. Although immensely different, art and technology are among the few human achievements, the best expressions of human knowledge.

Technology follows the rules, art breaks them. Art is passion, while technology a perfection
At Asiacom, we believe in confluence and symbolic exploration that involves a mix between interests and cultures, art and technology, orient and occident.

Our logo, therefore, is a representative of our beliefs. The O of ASIACOM embodies two circles.
The warm red is a reminder of the sophistication of oriental art whereas the light blue expresses our vision of technology as simple and innovative.

The two O`s, as a result, combine the liberation and imperfection of the art with the accuracy and discipline of technology and business.

This is Asiacom, for your ideas, your business and for you.

Tips for choosing the right logo:

1. Love it or lose it.

You will be looking at this logo every day for the foreseeable future, so pick something you will like tomorrow, next year, and on the tenth anniversary of your business.

2. Make sure the dress fits the occasion.

Your logo — it gives people the first impression they will have of you and your business, so make sure it reflects your identity, tone, and service.

3. Colours are key.

Choose colours (black and white counts) that reflect your corporate identity and appeal to your potential customers and clients.

4. Perfect big or small.

Your logo may be reduced, enlarged, colorized, or printed in black and white over the course of your business, so make sure the logo you pick will look perfect in any incarnation.

5. Don’t choose the wrong icon.

This is a business decision. Don’t fall in love with a logo that you know is not right for the services or products you are selling.

6. Get feedback.

Show your logo to respected friends, family members, and acquaintances. If they don’t respond positively, ask them why. Ask what the logo “says” to them. If it’s what you want people to say about your company, you could be on the right track.

7. Versatility is key.

Your logo must look good on a variety of promotional materials, including letterhead, business cards, signs, stickers, magnets, or even a web site, so make sure it is versatile. Also, be sure it will show up when faxed or photocopied. A designer created a really hip logo for a friend’s freelance writing business, however, when it was faxed, the logo, along with all of the important contact information, disappeared.

8. Use professionals.

While the guy at the local copy store may seem really enthusiastic about creating a logo for you, invest in hiring a professional graphic designer with a track record. Ask to see their portfolio or check out their web site for samples.
Copyright © 2003 Caitlin Friedman and Kimberly Yorio. Excerpted from: The Girl’s Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur

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