Assam Tourism Minister, Himanta Biswa Sarma said that the state government has been able to rope in the youth icon and famous Bollywood actress Priyanka Chopra as the ‘Brand Ambassador’ of Assam Tourism. The ‘Quantico’ actress will now promote Assam under the brand entity ‘Awesome Assam’.
Assam government announced that Bollywood star Priyanka Chopra would be the brand ambassador of the state’s tourism for the next two years.
“We approached Sachin Tendulkar, but he refused. After that, we went to 4-5 more celebrities. Finally, we zeroed in on Priyanka Chopra,” Assam Tourism Minister, Himanta Biswa Sarma informed.
Sarma said that the government had already signed a two-year agreement with Chopra “free of cost”. “The agreement does not have any cost. We will only have to pay her during shooting and also for print advertisements as she will do so by leaving aside other work,” he said.
“Priyanka Chopra is beyond doubt one of the most popular faces in India as well as abroad. She will be in contract with us as brand ambassador for two years, during which she will promote Assam tourism. She will also visit Assam several times in the next few months to take part in shoots for TV commercials and still photographs in different locations of the state,” the minister said.
For her first appearance for the state, Chopra will be coming to Guwahati on December 24 to take part at the International Tour Operators Conclave.
“We are this time not restricting our tourism campaign only within the country. Instead, we are going for a massive global campaign, particularly targeting tourists in the US, England, Japan and other such countries that have some connect with Assam. As she is the best, her association will definitely help Assam in attracting more national as well as global tourists,” the minister added.
Assam, in the past couple of years, has seen a gradual increase in footfall of both domestic and foreign tourists. According to government data, the number of domestic tourists who visited the state in 2014-15 was 4,863,826 and rose to 5,642,950 in 2015-16. The number of foreign tourists in 2014-15 was 20,005 and went up to 26,320 in 2015-16.