Pride Hotels to mark Pride Month

Inclusivity need of hour for industry

Society

June 3, 2022

/ By / New Delhi

Pride Hotels to mark Pride Month

The LGBTQ+ community are welcome just like any regular guests at their hotels says Atul Upadhyay, Senior Vice President, Pride Group of Hotels

With June being observed as Pride Month by the LGBTQ+ community around the world and in India, hospitality firm Pride Hotels says it is marking the month to showcase its support for creating an inclusive world.

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June marks the Pride Month across the globe, highlighting the widespread discrimination that the LGBTQ+ communities face around the world. One of the key highlights of the month is the Pride Parade that is now ubiquitous around the world, though occurring on different dates, but within the month of June itself.

Though the LGBTQ+ faces challenges of acceptance all around the world, their situation is far worse in countries like India where inclusivity is a dream for most as the society and even businesses refrain from mentioning the ‘gay’ word and at best turn a blind eye to the community and their situation or penalise and ostracise them for not ‘following’ social mores and norms.

In this scenario, Pride Hotels, a chain of mid-budget hotels around the country, seems to have taken the lead to reach out to the LGBTQ+ community publicly and changed its logo for the entire month to show solidarity with the community.

In a press release, the hotel group says that as the Pride Month details the history of the LGBTQ+ community finding acceptance in the world, it signifies a time for each individual to be proud of who they are and live life in the pursuit of happiness and liberty. “We acknowledge the month dedicated to the LGBTQ+ community by way of changing our logo for the entire duration,” it says in the press statement.

“Here at the Pride Hotels, we respect, offer opportunities and celebrate each human being irrespective of their gender. We deem them to be equals; they are most welcome like our regular guests at all locations for all active packages and offers. We’ve chosen to understand them; acceptance and rejection lie at the heart of understanding violence and discrimination. Gender minorities are heavily impacted by the attitudes and beliefs of those around them. We all should work for equality and treat them fairly which can help break down mental health stigmas,” says Atul Upadhyay, Senior Vice President, Pride Group of Hotels.

Pride Hotels operates 44 hotels with 4,400 rooms classified under various brands as per market segment such as Pride Plaza Hotels, Pride Resorts, Pride Hoteks, Pride Suites, Pride Biznotel. The group has presence in business cities as well as leisure destinations.

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