Interview with Pierre-Yves Hoorens, business manager India, Hauts de France Tourism Board

Hauts de France is aggressively targeting India, with its rich cultural offer, beautiful castles and vibrant cities that are home to numerous Indian students. Pierre-Yves Hoorens, business manager (India), an indophile like some of his compatriots, explains his strategy and visio...

‘Befikre’ Ranveer Singh immortalised in Paris

Bollywood en Europe

Le Cinéma Indien en mutation

Bollywood emerging as a tool to promote destinations digitally

As filmmakers around the world are always on the outlook for exotic locations to set their films in, tourism boards and state governments are now eyeing this as an opportunity to promote tourism in lesser known locales in their regions. And what better than social media platforms...

Befikre: A fun film with a weak plot

The much-awaited Bollywood flick, Befikre managed to grab the attention with its trailers, showcasing the French backdrop throughout, lively tracks and a peppy spirit. However, the film opened to mixed reactions. While for some it is a fun watch, others found the story line weak.

Ranveer Singh and Vaani Kapoor go Befikre with Lido de Paris and Bateaux Parisiens

As people in India and France eagerly await the release of upcoming Bollywood flick ‘Befikre’, entirely shot in France, on December 9, actors Ranveer Singh and Vaani Kapoor along with the Lido dancers shared their shooting experiences in Lido de Paris, Bateaux Parisiens, Cham...

Picardy woos Indian travellers with a new website

Nestled in the heart of Europe, in the northern parts of France, Picardy aims to entice the Indian travellers with Picardy Tourism launching a special website for the outbound Indian travellers.

Befikre, premier film de Bollywood tourné entièrement en France

Befikre, la comédie du réalisateur vedette indien Aditya Chopra, qui doit sortir le 9 décembre prochain, est le premier film de Bollywood intégralement tourné en France, grâce notamment au crédit d’impôt international mis en place le 1er janvier dernier.