PATA and Tourism Ministry of India conducts roadshows in Europe
The roadshows were aimed to promote inbound tourism from the important and emerging European source markets for India.
PATA India Chapter, in cooperation with Ministry of Tourism, Government of India, conducted its business development roadshows in six European cities from October 17-27. The roadshow started in Helsinki (Finland) on October 17, and moved on to Stockholm (Sweden) on October 18, Copenhagen (Denmark) on October 20, Vienna (Austria) on October 24, Prague (Czech Republic) on October 26, and concluded in Warsaw (Poland) on October 27.
Runeep Sangha, Executive Director, PATA India Chapter said, “We are more than satisfied with the response we have received from the European market. Since last year, we have covered European countries and hope to firmly establish ‘Share of Mind’.”
There were nearly 80 buyers who participated in the roadshows and the idea was to give them and the key influences a taste of Incredible India.
Scandinavia represents a high-end long-haul market and an encouraging interest was shown by travel agents and tour operators from Helsinki, Stockholm and Copenhagen. Vienna, Prague and Warsaw are emerging European source markets and have showed keen interest in India.
Air India and Jet Airways have contributed to increase the connectivity between important European cities and India.
The event brought together a broad spectrum of quality tourism professionals and suppliers from India covering wide ranging options including ayurveda resorts, luxury hotels, airlines, state tourism bodies etc. who interacted with over 150 local travel partners and buyers in over 2,000 B2B speed meeting sessions.
The PATA India Chapter, with 236 members, is one of the most dynamic chapters in the Asia Pacific region today. With major support from the Indian tourism ministry, which is the main and the largest PATA India member organisation, the chapter includes state tourism boards, carriers, hotels, travel agents, tour operators, service providers and other travel-related companies. The chapter is proactive and responsive to the needs and requirements of the local industry and global interests. The PATA India Chapter enhances interactivity within the business and trade ecosystem through its events and activities that are planned and executed keeping in mind domestic and global business trends.
