Best Tourism Villages Awards 2024: Glimpse into the soul of India
In 2023, the Ministry of Tourism of India launched the Best Tourism Villages Competition to inspire travellers to explore and immerse themselves in the rich essence of Indian villages. This year, 36 villages have been recognised across eight categories for their outstanding contributions to tourism.
The competition also aims to promote responsible tourism practices, with Madhya Pradesh taking the lead by securing two awards in this category. Notably, a village from Jharkhand emerged as a surprising contender in the spiritual and wellness tourism sector. Additionally, villages from the often-overlooked Bastar region of Chhattisgarh, also received several accolades.
By highlighting these unique destinations, the initiative creates employment opportunities for local residents and strengthens their cultural identity, allowing communities to thrive while sharing their heritage with the world.
Among these awardees, several villages stand out as must-visit destinations, each offering a unique glimpse into the vibrant tapestry of Indian rural life.
Adventure Tourism: Aru, Jammu & Kashmir
Hidden between the snow-capped mountains and dense grasslands of Jammu and Kashmir, the Aru Valley located in Pahalgam about 107 km from the capital Srinagar, is a haven for adventure enthusiast and nature lovers.
The valley is renowned not only for its breath-taking natural beauty but also for its captivating hiking and trekking trails, scenic camping spots, and diverse wildlife, including brown bears, musk deer, and elusive snow leopards. One can also enjoy a peaceful afternoon boating in the picturesque Lidder River which flows through the valley.
As winter arrives, this already perfect destination transforms into a stunning winter paradise, becoming a highly sought-after spot for skiing enthusiasts.
The valley was given the title of Best Tourism Village for Adventure Tourism in 2024. Other villages recognised in the same category include Dhudmaras in Chhattisgarh, Kuthlur in Karnataka and Jakhol in Uttarakhand.
Agri Tourism: Kumarakom, Kerala
The lush paddy fields and serene backwaters of Kumarakom village in Kerala, located 10 km from the city of Kottayam, invite backpackers from around the globe to explore their stunning natural beauty and vibrant culture.
Travellers can immerse themselves in traditional net fishing practices, enjoy scenic backwater cruises, witness the art of coir-making, and explore the craft of coconut frond weaving. Visitors can even spend an entire day with local farmers, engaging in agricultural activities to gain a deeper appreciation of rural life.
Strolling through lush paddy fields adds to the experience, making Kumarakom a true natural paradise nestled along the banks of Kerala’s largest freshwater lake, Vembanad Lake.
Recognising its unique natural heritage, the government of Kerala declared Kumarakom a special tourism zone in 2005. Today, the village stands out as a premier responsible tourism destination in the state, promoting sustainable practices while offering authentic experiences.
Some other notable villages which were awarded with the title of best tourism villages for agritourism include Karde in Maharashtra, Hansali in Punjab and Baranagar in West Bengal.
Community Based Tourism: Minicoy Island, Lakshadweep
Minicoy Island, the southernmost gem of the Lakshadweep archipelago, is renowned for its stunning beaches and rich cultural heritage. Situated about 398 km southwest of Kochi, the island offers a unique blend of breath-taking natural beauty and vibrant traditions.
Owing to its location, the island boasts a rich tapestry of Indian and Maldivian cultures. One of the major attractions of this destination is its carefully arranged cluster of 11 villages boasting houses and buildings painted in vibrant hues, also known as “Avah”.
It is also renowned for its traditional dance, the Lava, which is performed by the local communities on festive occasions and its colourful race boat called Jahadhono.
Visitors can also explore the stunning beaches, the ancient lighthouse, vibrant coral reefs and take a boat ride to the nearby uninhabited islet of Viringili.
Among other villages recognised for boasting a rich tapestry of community and culture are Sialsuk in Mizoram, Alpana Gram in Tripura and Deomali in Rajasthan.
Craft: Maniabandha, Odisha
Nestled in the heart of Odisha, just 70 km from the state capital Bhubaneswar, this charming village is home to seven Buddhist temples and 20 Hindu temples, showcasing its rich spiritual heritage.
Renowned for its stunning and intricate textiles, the village beautifully blends tradition and craftsmanship, making it a captivating destination for visitors.
The Maniabandha Pata sarees are intricately woven by skilled artisans who use silk thread extracted from cocoons without boiling the silkworms, a practice that preserves their life cycle. Traditional vegetable dyes are employed to produce vibrant colours, making the village a true beacon of sustainable craftsmanship.
The village has been recognised for its rich cultural heritage and exceptional artistry in 2024. Other villages across India that share this title include Nirmal in Telangana and Umden in Meghalaya, each celebrated for their unique traditions and craftsmanship.
Heritage: Hafeshwar, Gujarat
Home to the centuries-old Hafeshwar Temple, an ancient Shiva shrine mostly submerged in the Narmada River, with only its flag visible for much of the year, this historic marvel has been revered for generations.
Recently, it was awarded the Best Tourism Village in the Heritage Category, highlighting its significance and allure as a cultural destination. Other villages awarded in the same category include Andro in Manipur, Keeladi in Tamil Nadu and Pura Mahadev in Uttar Pradesh.
The temple is located in Kawant taluka, in the Chhota Udepur district, about 239 km from Ahmedabad.
Responsible Tourism: Sabarvani, Madhya Pradesh
Sabarvani, a village in Madhya Pradesh, has been awarded the Best Tourism Village for 2024 by the Ministry of Tourism, thanks to its strong commitment to cleanliness and the preservation of its natural heritage.
Nestled in the Chhindwara district, Sabarvani offers travellers immersive cultural experiences, delicious local cuisine, and opportunities to engage in agricultural activities.
Other notable villages recognised in this category include Tar Village in Ladakh, Ladpura Khas in Madhya Pradesh and Kadalundi in Kerala.
Spiritual And Wellness: Rikhiapeeth, Jharkhand
Located in a remote area, about 250 km from Ranchi, Rikhiapeeth Ashram is a haven of spirituality and yoga. The ashram has also served as the tapobhumi of the spiritual luminary and exponent of Yoga, Paramahansa Satyananda, who is renowned world-wide for his specialised and unparalleled contribution to Yoga, Tantra and the spiritual sciences.
The destination serves as a retreat for travellers looking to connect with nature, and immerse themselves into a holistic spiritual experience. It provides travellers a chance to escape the hustle of city life and detox and adopt a yogic lifestyle for a few days.
Other villages recognised by the Ministry of Tourism for their spiritual and wellness are Melkalingam Patti in Tamil Nadu and Somasila in Telangana.
Vibrant Village: Harsil, Uttarakhand
Nestled along the banks of the Bhagirathi River, Harsil village is a serene oasis that beckons travellers on their journey to Gangotri. Surrounded by stunning landscapes, this charming hamlet comprises eight villages, each rich in vibrant culture and local traditions.
Often likened to Switzerland for its breath-taking beauty, Harsil showcases traditional Garhwali houses that reflect the unique heritage of the Garhwalis, an ethno-linguistic group from the Garhwal Himalayas. The tranquil environment and picturesque scenery make Harsil a perfect retreat for those seeking both adventure and peace in the heart of the Himalayas.
Another village in Uttarakhand, Gunji, located about 600 km from Harsil, has also been recognised for its vibrant culture by the Ministry of Tourism this year.