India International Travel Mart launches 2024 travel event calendar
IITM in 2024 shall have over 1500 participants from over 25 key tourism segments
Bengaluru-based travel event organiser Sphere Travelmedia and Exhibitions has announced the calendar of India International Travel Mart events to be held in the year 2024.
In a press statement, the company says that the IITM series of travel events provide unparalleled opportunities for direct and face-to-face engagement with potential customers. This hands-on experience allows potential customers to better understand and appreciate the features and benefits of the offerings, leading to higher conversion rates and increased sales.
It adds that the 2024 edition of IITMs would be a milestone in its history as this year, Sphere Travelmedia & Exhibitions enters into its 25th year of providing the travel industry with a viable, cost-effective and productive platform to showcase, network and do business.
It adds that with organisations and tourism boards from over 30 Indian states and over 25 countries, IITM will showcase a variety of destinations from different spheres such as international destinations, travel-technology products, niche travel verticals pilgrimages, adventures, culture & heritage, beaches, hills and many more.
Exhibitions are powerful and effective marketing tools that significantly enhance the travel and tourism industry’s overall marketing plan. By participating in exhibitions, businesses can achieve a multitude of benefits that contribute to brand visibility, lead generation, market research, and networking, it adds.
Sanjay Hakhu
The events for 2024 shall have over 1500 participants from over 25 key tourism segments. The participants include tourism destinations, travel agents, tour operators, DMCs, hotels and resorts, National Tourist Offices, Online Travel Portals as well as travel technology companies.
“In recent years, the Indian outbound travel market has witnessed an unprecedented surge, transforming the nation into a formidable force in the global tourism landscape. Fuelled by rising affluence, a growing middle class, and increasing travel aspirations, Indian travellers are exploring the world like never before. This phenomenon has significant implications for destinations worldwide and offers exciting opportunities for the travel industry to cater to this burgeoning market,’’ says Sanjay Hakhu, Director, Sphere Travelmedia.
The statement adds that this year IITM will see several new products in the hospitality and travel sphere being unveiled, including IITM Travel Start-up Forum.
Rohit Hangal
“India’s domestic tourism industry has emerged as a significant driver of economic growth in recent years. With a diverse cultural heritage, breathtaking landscapes, and a rich tapestry of traditions, the country offers a myriad of travel experiences for its own citizens. As disposable incomes rise and travel becomes more accessible, Indians are increasingly exploring their own nation, boosting the domestic tourism sector, and generating substantial economic benefits. The base of over 500 million discerning domestic holidaymakers; it is a yearlong bankable market; no hospitality and travel organization can ignore,” says Rohit Hangal, Director, Sphere Travelmedia.
The statement adds that the Indian domestic tourism industry has emerged as a robust sector with immense potential for further growth. With a diverse range of attractions and the increasing disposable income of its citizens, the industry plays a vital role in driving economic growth and supporting local communities. By focusing on sustainability, infrastructure development, and targeted marketing, India can continue to nurture this thriving industry and ensure that its citizens experience the beauty and wonder of their own country.
Schedule of Travel Events 2024
- IITM Kochi: January 19 – 21
- IITM Kolkata: March 1-3
- IITM Ahmedabad: March 15 – 17
- IITM Chennai: July 26 – 28
- IITM Bangalore: August 2 – 4
- IITM Delhi: September 20 – 22
- IITM Mumbai: October 18 – 20
- IITM Pune: November 29 – December 1
- IITM Hyderabad: December 6 – 8
