Arachika Kapoor
Arachika Kapoor
How to generate business leads for start-ups
August 18, 2018
For new businesses that are just getting started with a marketing plan, it is essential to first generate leads so as to target the right audience.
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Underwater walk in Mauritius
August 14, 2018
For people who have no prior experience of underwater diving or even swimming, walking on the seabed might sound scary. However, on the coasts of Grand-Baie in Mauritius, everyone can have an experience of this ‘other world’.
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India to get its first water aerodromes
August 12, 2018
As the Indian Civil Aviation Ministry approves the proposal for setting up water aerodromes in the country, the first ones are expected to come up in Odisha and Gujarat. The development might also lay foundations for seaplanes operations.
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The tale of Mathura’s Govardhan Hill
August 10, 2018
According to Hindu mythology, Lord Krishna protected the residents of Govardhan in Uttar Pradesh (north India) from harsh rains and thunderstorms by lifting the Govardhan Hill on his finger. Today, people from various parts of the world visit the place to circumambulate the hill,...
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Social media platforms thrive to increase credibility
August 10, 2018
In an attempt to increase reliability of information, provide digital literacy and aiming to keep people updated with latest news trends around the world, social networking platforms are coming up with in-app news features and educational programmes.
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Does your website offer a user-friendly experience?
August 4, 2018
An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
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Challenging times: from Blue Whale to Keke and the latest Dragon’s Breath
August 4, 2018
What began as a safe and fun activity to spread awareness about social causes with the famous ALS Ice Bucket Challenge, has gradually transformed into a matter of life and death. Various ‘games’ and seemingly harmless candy-eating challenges continue to put lives at risk.
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There’s more than just adrenaline gush to these unusual hikes
August 2, 2018
Gone are the days when only adventure or nature lovers set foot on mountain journeys. Long ignored by the world, here are some expeditions to better understand local communities or explore one of the world’s deepest gorges.
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Femina Miss India 2018 winners to discover South Korea
July 29, 2018
Korea Tourism Organization (KTO), in collaboration with Cox & Kings, has invited Femina Miss India 2018 winners to reveal the hidden gems of South Korea, through the creation of Miss India Travel Diaries named ‘18 Reasons to Visit South Korea’.
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Of art, nature and fashion
July 27, 2018
Artists like Rembrandt Harmenszoon, Vincent van Gogh, Willem de Kooning, and many others popularised the impasto painting technique with their thick consistencies and fine knife strokes. Today, an Indian visual artist Nandita Richie is diversifying the art form into ‘wearablesâ...
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Still not in a space where our wildlife is safe
July 27, 2018
Poaching and man-animal conflicts in India are taking the lives of hundreds of animals every year. As numbers of extinct, endangered and threatened species are on a steady rise, there is need for stronger law enforcement and technology-led mechanisms for proactive actions.
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In-built analytics & tools in social media apps
July 26, 2018
There are various tools and mechanisms to evaluate follower behavioural patterns and build successful social media campaigns. However, many networking platforms have integral features to analyse account performance and much more.
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