asiacom Archives - Page 2 of 8

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Building brand awareness on social media

February 16, 2018

Gone are the days when advertising and outdoor campaigns were amongst the most effective strategies to market products and inform people about emerging brands. Today, in the time of social media dominance, businesses are turning to online networking platforms to increase their br...

The rise of storytelling on social media

February 9, 2018

Adaptation of real-time stories feature by social networking platforms has changed the way in which people share on the internet. With the 24-hour format, posts have become more narrative and relatable, helping businesses to grab a big piece of the pie.

The art of addressing consumer criticism on social media

February 5, 2018

Immediate backpedalling on an online criticism is the first obvious reflex. However, it is best to hold back and try these alternatives to handle social media criticisms.

Integrating artificial intelligence into businesses

January 21, 2018

With endless possibilities, corporations across the globe are progressively switching to employ artificial intelligence (AI). As the machine learning facility succours businesses with a competitive advantage, here is a brief guide on how to integrate it, despite challenges.

The importance of organic followers

January 5, 2018

While having thousands of likes and comments may make a profile or business seem popular, it might have a large number of generic and distant followers or even social media bots!

How social media bots are influencing our everyday life

December 22, 2017

Social media bots on the World Wide Web have emerged as major influencers in shaping public opinion by acting as incessant forces. However, not only social networking but these have also entered shopping sites and online booking platforms.

Influencer marketing at its best

November 22, 2017

As social media continues to evolve its theories, a growing number of businesses are turning to social networking influencers with dedicated followers, to spark word-of-mouth and for an increased organic reach.

WTM London adopts the digital route

October 27, 2017

With social media and artificial intelligence gaining credential access across multiple platforms ranging from daily life to marketing, one of the leading global travel events decided to go the digital way.

New Google News model empowers new media

October 4, 2017

Google News has rolled out its new policy that replaces the old 'first click free' to 'flexible sampling' - a move to drive the future of digital subscriptions.

Blog design trends 2017

September 11, 2017

Besides a good narrative, bloggers are now bringing appropriate designs into focus to visually attract traffic to their platform. Playing with the right design and hues can make a website look appealing and is important to the success of website homepages.

Why businesses are switching to Instagram marketing

September 5, 2017

As the trend to narrate professional stories via visual mediums is increasing, more than five billion businesses worldwide are promoting their brands on Instagram.