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Mobile video editing platforms for marketers
August 23, 2017
With ever-changing preferences of audiences on social platforms, social media marketing and promotions via videos and GIFs are in full swing, progressively taking over pictures and written content.
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1 billion digital transactions in India: NPCI
August 8, 2017
Post demonetisation in India, an effort that was initiated to curb the flow of black money; digital transactions have substantially gained prominence in India.
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Digital Trends that will transform businesses in 2017
July 29, 2017
After the first half of 2017, the regularly becoming digital trends have seen crucial changes with an increase of 2.7 pc in mobile Internet users globally.
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Five easy ways to keep social media accounts secure
July 20, 2017
As social media profiles are increasingly becoming a major part for businesses for promotions, advertisements and engaging customers as well as clients, it is essential for companies and individuals to prepare for the rising security hazards across various social media platforms....
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Facebook’s media consumption trends report
June 27, 2017
The new Facebook research report called Shifts for 2020 predicts a future that will drive communication and points out the imperative trend shifts.
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How will GST impact the digital marketplace in India?
June 15, 2017
India is second biggest online marketplace after China and the new Goods and Services Tax (GST) is assumed to bring positive changes; however, ambiguity still remains.
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Growing population of Internet users in India
June 15, 2017
According to a recent report released by the American multinational Cisco Systems, Internet users in India are expected to grow two fold by 2021 - from 373 million users in 2016 to 829 million, which forms approximately 59 pc of the Indian population.
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Free tools to track and improve SEO performance
June 11, 2017
Improving SEO is pre-eminent to pull traffic to your website, which can turn into potential leads and customers. Here is a collection of free online tools, which make use of marketing analytics to enhance SEO levels.
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Colour dispositions for brands
May 31, 2017
Colour psychology has gradually grown to be a critical part of branding, marketing and logo designing. Colours characterise around 80 pc of visual information out of logos, and thus brands are now paying careful attention to the message that each choice is likely to convey to the...
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Facebook and Airtel launch ‘Express Wi-Fi’ in India
May 10, 2017
After tasting criticism for disregarding the principle of net neutrality by introducing ‘Free Basics’ programme in 2015, Facebook recently came up with 'Express Wi-Fi' services in India, offering Internet facilities through public hotspots in rural areas, which is a follow up...
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Social media hacks for businesses
May 2, 2017
It is indispensable for businesses to keep themselves regularly engaged with their audience via the wide sphere of social media network thus making them more visible. Here are some time saving and effective hacks to help businesses dominate the world wide web.
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Google Autodraw turns amateur doodling into legit drawings
April 24, 2017
In order to provide a platform for people to be able to come up with fairly perfect shapes and curves in their depictions, Google recently introduced ‘Google Autodraw’, a new application powered by Artificial Intelligence (AI) technology, to reconstruct sketches drawn by peop...
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